October 1, 2022

Ahead of the 2022 midterm elections. TikTok announced Wednesday that it is banning campaign fundraising on its platform. He also announced new policies for political accounts, including “mandatory verification.”

In the coming weeks, the app, which already bans political advertising, will also ban campaign fundraising, said Blake Chandlee, president of global business solutions for TikTok. blog post. The ban will include videos asking for donations and videos of political parties directing people to a donation page on their website.

The China-based video-sharing app will also begin testing “mandatory verification” for governments, politicians and political party accounts in a bid to “keep harmful misinformation off the platform.”

The verification will ensure that anyone viewing content belonging to a government, politician or party account will know that the account is “real” and that the source is “authentic,” Chandlee wrote.

“While many political accounts have already added a verified badge to their profile, this is currently optional,” Chandlee wrote. “Starting today in the US, we will be piloting mandatory verification for accounts belonging to governments, politicians and political parties through the midterm elections.”

The app will also make political accounts ineligible for the “Creator Fund” and will block access to gifts, tips and e-commerce, the blog said. The creator fund is a monetary fund that users can receive for uploading content to the platform.

“These changes, along with our existing ban on political advertising, mean that accounts belonging to governments, politicians and political parties will generally not be able to give or receive money through TikTok’s monetization features, or spend money to promote their content,” Chandlee wrote.

The announcement comes a month after researchers found that TikTok accounts were being used to spread disinformation ahead of elections in Europe, Asia and South America.

Chandlee wrote that these new policies are an attempt to make TikTok “a positive environment that brings people together, not divides them.”

“TikTok is first and foremost an entertainment platform, and we’re proud to be a place that brings people together through creative and entertaining content,” he wrote. “By banning campaign fundraising and limiting access to our monetization features and account verification, we aim to strike a balance between allowing people to discuss issues relevant to their lives while protecting the creative, fun platform our community wants.” “

Source link

Leave a Reply

Your email address will not be published.