Live streaming giant Twitch said on Tuesday it would take further steps to crack down on unlicensed gambling content on its platform after facing a backlash from some of its top creators.
The Amazon-owned service plans to ban streaming gambling sites on the platform if they are not licensed in the United States or “other jurisdictions that provide sufficient consumer protection,” the company said in a statement. posted on Twitter.
“While we prohibit the sharing of links or referral codes on any site that includes slots, roulette or dice games, we have seen some people circumvent these rules and expose our community to potential harm,” the company said in a statement.
The ban takes effect on October 18. Sports betting, fantasy sports and poker sites will still be allowed on the platform.
Gambling has found a foothold on Twitch. “Slots,” where viewers can watch streamers bet in cryptocurrency at online casinos, is now the tenth most-watched game on Twitch, according to TwitchTracker. Sites like Stake.com, which were affected by the announced ban, sponsored streams on Twitch to attract new players and allow them to use cryptocurrencies to gamble on their platform.
But there has been renewed criticism of gambling activity in recent days after a Twitch streamer live-streamed a video to fans over the weekend claiming he had conned them out of more than $200,000 to fund his gambling addiction.
Top streamers are calling on Twitch to ban gambling, with the hashtag #TwitchStopGambling trending on Twitter. Some have also discussed a week-long boycott during the all-important holiday season.
“Gambling is terrible for the platform. Get rid of it,” wrote popular streamer and CMO of influencer marketing agency Novo Studios Devin Nash, who had over 150,000 followers on Twitch before leaving the platform last May. Twitter thread over the weekend. “Gambling is bad for young Twitch users, bad for legitimate advertisers, and detracts from the quality of the entire site.”