October 6, 2022

CNN Business

TikTok has begun requiring “mandatory verification” for political accounts based in the United States and will ban all political fundraising on its short-form video platform, the company said on Wednesday.

The changes could affect how many of the company’s millions of American users engage with political content ahead of the 2022 midterm elections.

The effort to verify political accounts began on a trial basis on Wednesday and applies to governments, politicians and political parties on the platform, the company said in a blog post.

Meanwhile, TikTok’s political fundraising ban will begin in the coming weeks and is part of a broader effort to limit politicians’ ability to monetize the platform.

Under the upcoming changes, politicians and political parties will not be allowed to solicit donations from TikTok users or direct them to fundraising websites, the company said.

Other updates will include preventing political accounts from using the platform’s other monetization features.

“Specifically, they won’t have access to features like gifts, tips, and e-commerce, and they won’t be eligible for our creator pool,” Blake Chandlee, TikTok’s president of global business solutions, wrote in a blog post.

TikTok already prohibits political advertising in its policies, but to further enforce the rule, the platform will now completely remove all advertising tools from accounts belonging to politicians and political parties, the company added.

TikTok has become popular among politicians trying to reach voters where they are, such as Rep. Tim Ryan and Sens. Bernie Sanders and Ed Markey.

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