September 24, 2022

Ladies, a sexual wellness company on a mission to close the pleasure gap by creating pleasure products, today announces a $7 million Series A funding round led by Amboy Street Ventures, with participation from Listen Ventures, Flybridge, Echo and Forest Road Company bringing Dame’s total capital raised to 13 million dollars. With this funding, the company is also announcing a Dame quality vibe at a more affordable price – Dip, a non-intimidating, inclusive entry point to pleasure for people in the early stages of their sexual wellness journey.

The announcement comes on the heels of Dame’s momentum in the cultural zeitgeist over the past year, which has been driven by initiatives such as the launch of several New productssettling with NYC MTA to run subway adshelps launch Sephora’s intimate care categoryand presenting a Clinical Board to further promote the narrative that sexual health is a key factor in overall wellness and to provide credibility in the space, to name a few.

The funds will be used to fuel the company’s focus on maintaining a loyal customer base and exploring new categories for a wider audience with more accessible and complementary products, as well as continuing to develop its retail presence. Currently, Dames is carried by Sephora, Bloomingdales, Nordstrom and Free People, among others. Dame has doubled its wholesale business every year for the past two years, with 20% of consumers hearing about the brand through their retail partners.

“Dame started in 2014 at my kitchen table with silver dollar coins and plastic wrap. I had an idea for a vibrator that could be worn during sex, which in turn could help close the satisfaction gap – the difference in pleasure that people with vulvas experience in the bedroom, compared to their cis male counterparts.​​ I joined forces with an MIT-trained engineer and together we turned my experiment into a real product, Eva: the first vibrator for couples that really wearable,” Alexandra Fine, founder and CEO of Dame, begins her story.

Dame then made history when Eva raised over half a million dollars on Indiegogo, and this success led to the creation of the Fin, a wearable finger vibrator – which became the first sex toy ever allowed to launch on Kickstarter. In one year, they sold more than 10,000 vibrators, which amounted to over a million dollars in revenue.

“Dame is bringing the sexual health category into the mainstream by breaking through industry-wide barriers,” says Carli Sapir, Founding Partner of Amboy Street Ventures. “Sexual satisfaction and well-being are arguably the most stigmatized subset of our space – and when that stigma is removed from sexual and women’s health; research, funding and solutions will flow into this underserved area. Dame is unapologetically removing the shame around sexual health and, in doing so, has found an incredible market for a product that fits.”

Dame’s Series A funding round demonstrates the appetite and potential in the sexual health market, which is expected to reach 125.1 billion dollars to 2026. Under the leadership of CEO Alexandra Fine, Dame secured this round when venture funding had declined significantly – especially for female founders.

“The sexual health market is growing by the day, which is amazing given the resistance we’ve seen in recent years,” adds Fine. “We’re so proud to be a part of the empowering intimacy movement, and we hope our latest product, Dip, will open that door for even more people to get in touch with themselves.”

Besides, Dame Labs (the company’s research arm focused on getting real feedback on Dame Products’ innovations) has over 10,000 members of all genders. They play a key role in providing product feedback from real people from all walks of life to Dame’s team.

With this capital injection and product expansion, Dame continues its work to normalize and advocate for pleasure as part of overall health. With steady online e-commerce growth of 100% year-on-year, Dame is looking to expand to provide more touchpoints, from investing in educational content with its Clinical Board to furthering its retail presence and prioritizing customer retention to created a lasting community.

“Retail is a huge investment channel for us, and we’ve seen growth this year and we’re excited to see more. Over the past two years, we’ve been able to double our wholesale business every year, so we want to focus on growing that part of the business as well. “, concludes Fine.

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